This approach may sound a bit radical, but believe me, it works. I’ve reviewed hundreds of online media rooms, and the best ones are built with buyers in mind. I want you to design your online media room for your buyers.By building a media room that targets buyers, you will not only enhance those pages as a powerful marketing tool, you will also make a better media site for journalists. So I want you to do something that many traditional PR people think is nuts. Check out your own Web site statistics you may be amazed at how many visitors are already reading your online news releases and other media pages. For many companies, the news release section is one of the most frequently visited parts of the Website. But they also expect that the news releases and media-targeted pages on a site will reveal the very latest about a company. They expect that the homepage updates a few times a year at best and the inner pages even less.
Media room design update#
Visitors expect that the main pages of a Web site are basically static (i.e., they do not update often). Why is that? Based on research I’ve done (I often speak with people who are responsible for their organizations’ online media rooms about visitor statistics), I’m convinced that when people want to know what’s current about an organization, they go to an online media room first. Your buyers, current customers, partners, investors, suppliers, and employees all visit those pages. Stop and really let that soak in for a moment. Your buyers are snooping around your company by visiting the media pages on your Web site.
Media room design how to#
A close cousin to the online media room is the online Investor Relations room that many public companies maintain.īefore I give you ideas on how to create your own valuable online media room, I want you to consider something that is vitally important: all kinds of people visit your online media room, not just journalists. But many companies have elaborate online media rooms with a great deal of information available in many different formats: audio, video, photos, news releases, background information, financial data, and much more. In some organizations, this page is simply a list of news releases with contact information for the organization’s PR person. The online media room (sometimes called a press room or press page) is the part of a technology company or software company Web site that is created specifically for the media. I want you to consider something that is vitally important:Īll kinds of people visit your online media room, not just journalists.
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